Technical Drawing of a Treadmill

Research & Development

NordicTrack's mission is to be the world leader in home fitness equipment!

What makes NordicTracks products unique? Innovation and Technology.

Combined with over 25 years experience in listening to the consumer and feeding new ideas to the development team, NordicTrack products stand out amongst the competition with advanced features and ergonomics.

Our products come to life from a concept or idea from our US design team. From a simple diagram, samples are produced and then undergo further development.

The final phase incorporates both real life and mechanical testing to ensure the products are sturdy, intuitive and comfortable to bring you the results and quality you expect.

NordicTrack continues to refine and improve their products to ensure that they are always at the forefront of innovation, allowing NordicTrack to consolidate its position as leader in the fitness market.

Engineer Drawing a Treadmill
Human Testing a treadmill

Tests, tests... and more tests

To ensure your product is durable and continues to serve you for many years, each product is subjected to a range of mechanical tests that mimic real world use and also undergo many hours of human testing.

iFit Technology

NordicTrack Innovation

NordicTrack leads the home fitness market with innovation and advanced technical features unique to their products. Examples of these include:

  • Space Saver treadmills & ellipticals that fold for easy storage
  • HD touchscreen displays
  • Incline range from a maximum +40% to a -6% decline
  • Exclusive or adjustable cushioning systems
  • Interactive training services such as iFIT Coach with trainer-led workouts, which offer the most advanced way of training at home.

By staying at the forefront of home fitness technology, NordicTrack continues to manufacture the most desirable treadmills, ellipticals and bikes available.